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These policies usually increase economic nationalism at the expense of international trade. Once negotiations are finalized, importers of covered IT products would likely enjoy saving substantial costs on customs duties, and manufacturers should find more opportunities for their products in a more global marketplace. Similarly, many U. The BIT would give the United States equal protection under the law in China, and open markets so that American firms would not have to partner with Chinese players or sign technological transfer agreements.

Such agreements have led to theft of intellectual property in the past. The BIT would also require China to be more liberal with its currency and eliminate state subsidies to certain industries. While these are just some of the unique challenges and risks discussed related to doing business in the region, many of the women in attendance still see big opportunities. This was evidenced by many of the impressive speakers at the conference who are already making an impact on the region:.

When she speaks, markets move. It is said that her key to picking stocks is to thoroughly study government policies and gain a good understanding of one particular enterprise. Once she visited an enterprise eight times before deciding to invest in it. She has made billions for her company and clients. They strive to ensure their impact is sustainable and green. Moreover, they share their values of respect, treating people well and giving people opportunities. Susan Schwab, former U. An American, she has shepherded the negotiation and approval of many trade agreements in recent years, including in China, and she was impressive.

They were generous in sharing their experiences in an effort to empower others, and inspiring as strong leaders and successful women. Adryanna earned a Bachelor of Science degree in marketing with a minor in decision sciences from Miami University in Oxford, Ohio. She holds a Master of Business Administration degree with an emphasis in international marketing from the University of Dayton in Dayton, Ohio.

Most B-to-C marketers are prompting consumers to buy in the relative short term. Sure, they want brand loyalists, but many decisions are made in minutes or sometimes in mere seconds.

Inside the investigations

Even the decision to buy a car or house can be decided in just a couple of hours or a few days. However, large capital purchases in the B-to-B space are the extreme opposite. With large, multifunctional buying teams, decisions could take several months or even years before a decision is finalized and a purchase order is cut. So what is the B-to-B marketer to do? Simply wait out the clock in the hopes that his or her efforts pan out? Certainly, advancements in tools and technology, like marketing automation, can be an enormous help in nurturing leads. But what if you could deliver immediate marketing results during a long sales cycle?

Cincinnati-based Makino has learned how to do just that. The company sells machine tools that make automotive, aerospace and medical equipment parts, and it has achieved immediate marketing results.

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In fact, Makino has overcome significant competitive challenges leading to record sales. These are the tough accounts to win because they are predisposed to loyalty to another brand. Given the offer we were about to share, the smaller, more targeted list, the better.

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Think hundreds, not thousands. We capitalized on the lure of a large industry trade show, one that we knew many senior contacts would likely attend.

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  • In advance of the show, these contacts are typically bombarded with cheap postcard mailings from a plethora of advertisers. However, in order to break through the clutter, we sent the contacts something more: a box. It gets better. Boxes tend to be routed through an assistant, and the curiosity of what is inside usually prevails upon the intended recipient. To fulfill the curiosity, we built in a very compelling offer. In this case, we offered the highly sought-after Bose SoundLink mini Bluetooth speaker.

    Social Media as a Strategic Tool in Medical Practice

    Remember, we are wooing senior contacts who are competitor loyalists and have significant buying authority. In order for these contacts to receive their free Bose SoundLink mini Bluetooth speaker, they had to pre-register and then meet with a Makino representative at the industry trade show. A custom USB drive and brochure contained all the details and directed the recipient to a microsite and landing page. Makino enjoyed an 11 percent response rate of recipients who both registered and kept their appointments, and the company booked millions in revenue within weeks of the show.

    Effective strategies like this one cut through the marketing clutter, shorten the buying cycle and deliver real-world results. With extensive experience in the industrial sector, John helps clients identify and amplify their points of differentiation to outpace competitors and drive meaningful growth. He offers expertise in long sales cycles and complex buyer journeys that require integrated planning and strategic direction, as well as excellent creative execution.

    Healthcare is different not only because of its universality, but because of its intimacy. No other industry transformation — recent or historical — has been accompanied by a similar level of anxiety. The U.

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    Changes compound and impact each other with all the complexity and intricacy of a Rube Goldberg machine — albeit with slightly less wit. Healthcare news is everywhere. The approval of a promising new cancer drug. The entrance of a major technology company into the healthcare space.

    Vaccines in development.

    Proposed changes to Medicare and Medicaid. A hospital closing. The nursing shortage. The common thread in all this news? Massive change. Unlike other industries that have undergone transformation — banking, travel, car insurance — healthcare uniquely touches every single one of the million inhabitants of the United States. Everyone is a healthcare consumer, and everyone will engage with the system, often when they are at their most vulnerable. No one is immune. Healthcare intersects with nearly every facet of our lives, from policy to politics, business to economics and technology and beyond.

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    On the contrary, healthcare is a particularly technical industry due to the scientific language of medicine, the complexity of regulation and the jargon of technology. All of this presents unique and critically important challenges:. To step back further, how are those decisions made? If the focus of these questions suggests that they can be addressed by improved marketing and communications, then that is no accident. As experts in the healthcare technology space, PatientPop makes it easy for providers to thrive in the consumerization of healthcare and promote their practice online, attract patients, and retain them for life.

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